The world of social media has changed significantly in the last 10 years. They are gone, the days of influencers, who took a lot of time to select the best picture and show only the best side of life. Today we can see the emergence of a new generation of content creators – those who have said farewell to the edited versions of their lives and have decided to share unedited, unstyled and often disorderly content. These personalities have entered the digital scene and are causing a stir by breaking barriers and setting new standards of authenticity, which has earned them the nickname “influencers gonewild”.
But why is this happening? What does it mean for brands, for the audiences, and for the future of social media? Let’s find out in this exciting new article about unfiltered influencers and how they are changing the face of online communities.
The Change Towards Unedited Content
Social media used to be all about the best, the most beautiful and the most stylish. However, after some time, people became bored with this kind of representation. So when people began to look for sincerity, the influencers understood that being sincere, messy and unpredictable is more attractive than having a well-thought-out strategy.
This change has led to the appearance of influencers who do not hesitate to share their issues, their opinions and their own lives. They make fun of their own errors, post the behind the scene blunders and may even engage in political debates without the help of a public relations department. This unpolished and more spontaneous content not only makes them more relatable but also helps them to connect with their fans on a more personal level.
Why Are People So Into “Gonewild” Influencers?
The following factors can be attributed to the popularity of raw, unfiltered influencers:
1. Relatability – It is easier to identify with influencers who post real-life content, faults, imperfections, and unplanned events.
2. Trust and Transparency – While ‘safe’ influencers who have a perfectly polished online profile are hard to reach, ‘gonewild’ influencers make their fans and followers believe that they are seeing the real thing.
3. Entertainment Factor – Sadly, we can state that the unexpected and the unrehearsed are more interesting than the perfect and the staged. People love the unexpected, and audiences will stay engaged with influencers who do not shy away from being spontaneous.
4. Breaking the Mold – In a digital world where everything is readily available, it is crucial to be different. These influencers stand out from the crowd by breaking social media rules and creating their own niche.
Effects on Brands and Digital Marketing
The birth of ‘gonewild’ influencers has changed the way that brands work with influencers. Previous collaborations with influencers were based on beauty and professionalism; however, now brands realize that authenticity is better than perfection. Consumers are more likely to trust real and relatable influencers, which makes ‘gonewild’ influencers useful for marketing campaigns.
Nevertheless, this also poses a problem. Businesses need to determine if the unprofessional and unscripted style of an influencer is suitable for their brand. Some companies love the mess while others try to avoid it at all costs. In any case, it is clear that the audience always prefers the real thing to the acting, which makes unfiltered influencers very relevant in the modern world of digital marketing.
Monetization and Business Strategies
Despite the fact that these “gonewild” influencers work in a rather unconventional way, they are still able to find many ways to earn money. In addition to the standard brand partnerships, many of them are now creating their own projects, selling merchandise, offering paid subscriptions, and creating exclusive content sites. They are also getting more networking opportunities to grow their digital presence.
For example, at events or networking meetups, many influencers use digital business card printing to share their details right away. In an industry that is based on connections, it is crucial to have a quick and innovative way of sharing contact information to be able to expand the network without having to use traditional paper cards. This also shows how even the most unpredictable influencers use good business manners to ensure that they can sustain their careers.
The Positive and the Negative Side of Being Unfiltered
The unfiltered influencers are on the rise and this is exciting, however, there are some risks that come with this. Here are some of the key challenges they face:
- Backlash and Controversy – Unfiltered can sometimes be dangerous, and that is when people say the wrong thing and get a backlash from the public. Cancel culture is real and one mistake can make the audience hate an influencer.
- Brand Partnerships Limitations – Not all the brands are OK with the unexpected. Some companies prefer to collaborate with influencers who have a calm and ordered personal online presence.
- Mental Health Struggles – It can take a toll on an influencer’s mental health to be open and vulnerable on social media. It can be difficult to maintain authenticity when facing criticism.
- Platform Restrictions – There are rules that have been set by different social media platforms. When one goes too wild or is too controversial, then there is the issue of content being deleted, de-moneized, or even the account being blocked.
What’s Next for “Gonewild” Influencers?
The trend of raw and unfiltered influencers is most likely to grow. So, in the future, we can predict:
- More influencers will be opting for the real for a concept rather than the perfected version.
- Growth of decentralized platforms which provide an environment where influencers can post whatever they want without the fear of being censored by the algorithm.
- Marketing strategies of brands will change and they will start to work with more unconventional and unpredictable personalities.
- Influencers will create their own platforms to reach out to the public without the interference of social media platforms.
This is where ‘gonewild’ influencers come in as a subcategory of social media influencers. No longer able to stick to the highly edited pictures and videos that used to define their social media accounts, these content creators are succeeding by being fearless and unapologetic about who they are. Although there are risks and challenges, their authenticity is capturing the attention of the target market and affecting the digital marketing world.
In the process of continuing this trend, influencers and brands must learn how to work in this environment and achieve the right balance between the real and the artificial. There is no doubt that the future of influencer culture is going to be uncooked, genuine, and rather chaotic.
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